Our approach

A new approach to maternal nutrition.

Our mission To demystify nutrition for every mother, in every kitchen, in every culture.

Amara is in the concept and early prototype stage.

Four connected parts, designed together: nutrition guidance that starts from familiar foods, supported by technology and grounded in evidence.

Women from different cultures laughing around a table full of colorful dishes

01

Culturally Inclusive Nutrition

Nutrition guidance that recognizes familiar foods, dietary traditions, and the diversity of maternal experiences.

Three concept screens of the Afya app: a meal’s nutrients, foods to explore by culture, and guidance for each stage from pregnancy to toddler

02

Personalized Digital Support

Our envisioned platform will help mothers understand nutritional needs while accounting for their food preferences and circumstances.

A bowl of roasted sweet potato, greens, beans, quinoa, and avocado

03

Evidence-Informed Guidance

Nutrition information designed to complement professional care and support informed decisions.

04

The First 1,000 Days

Support across pregnancy, infancy, and early childhood, with attention to the changing nutritional needs of mothers and children.